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Early on Saturday morning, business at Laura Om’s salon on Calle Loiza in San Juan, Puerto Rico is booming. Draft Maria, in a ambagious way, has article to do with that.

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Om specializes in administration curly, accustomed beard — article that Puerto Rican women generally go to abundant lengths to align with able chemicals and hair dryers.

Eight months afterwards the hurricane, it appears that Draft Maria — and the consecutive ability and baptize outages — created a new bazaar for Om’s skills.

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After the storm, abounding Puerto Ricans didn’t accept electricity to draft dry their hair. According to Om, “A lot of bodies decided, I’m not gonna accord with that anymore.”

Many accept accepted the change.

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In the deathwatch of Draft Maria, abounding business owners on the island had adamantine decisions to make. Could they allow to rebuild? And was it alike worth it?

Three weeks afterwards the storm, one of Om’s added businesses, a restaurant, abounding afresh with “agua negra” — bedraggled runoff and backed up sewage. She was borderline if the restaurant would survive. But she was bent not to lose her salon.

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“Even if it has to be in the backyard,” she told NPR then. She knew that accretion would booty time, but, she said, “I do a actual specific work, and I appetite to access Puerto Rican hair stylists.”

Today, Isis Berreal, 48, is blessed with her “new” hairdo. She went coiled afterwards the draft – a big abandonment from her usual look.

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“Si, plancha todo tiempo,” Berreal says. “Como de lo trente año.” For the accomplished three decades, she’d collapsed ironed her hair.

Om says straightened beard is a cultural barometer that has been able on the island for a continued time. Abounding of her barter had been accepting their beard straightened back they were adolescent girls. Back they came to her salon afterwards Draft Maria, Om says, they didn’t alike apperceive what their accustomed beard looked like.

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Many Latina and Caribbean women are fabricated to accept from a adolescent age that “if you don’t accept beeline hair, you’re not able-bodied put together,” Om says.

That appearance is starting to change.

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“I’m actual blessed that I can advice adolescent girls adulation themselves the way they are and it’s not consistently easy,” Om says. “A lot of times it’s harder to abrasion your beard natural, but we advice them get there. And we are alloyed so we accept to embrace that. We accept to be blessed with that.”

Sitting on a armchair abutting to a bank of beard products, Oscar Seary watches sports

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