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Coty has brought on Anomaly as its all-around artistic bureau accomplice for the Sally Hansen brand, afterward a aggressive review.

The MDC bureau will assignment beyond a advanced ambit of artistic areas for Sally Hansen, such as TV, print, amusing and endemic channels and in-store. Anomaly will additionally handle communications planning and media action for the brand.

Jeremy Lowenstein, VP-marketing for Sally Hansen, and Stuart Pocock, architect and managing accomplice of the Observatory, managed the review. Further capacity were not disclosed.

Sally Hansen ahead formed with Laird & Partners on all-around creative. Representatives from the bureau were not anon accessible for comment. The adorableness cast additionally works with Publicis Media on media planning and buying. Mr. Lowenstein said Anomaly and Publicis Media will assignment carefully together.

Mr. Lowenstein said that the cast called Anomaly because it’s “impressed with their adroitness and auspicious access to claiming the cachet quo of acceptable advertising.”

The aboriginal assignment will appear out in mid bounce or aboriginal summer abutting year, but Mr. Lowenstein said the cast is in a planning process, so it’s too anon to aggrandize on Sally Hansen’s business goals for 2017. Budget advice on the annual was not disclosed.

“We’re aflame to activate a new accord with Coty and we’re captivated that Sally Hansen has such an absurd bequest and it’s a actual trusted cast with absurd products, so we accept a abundant foundation and a very, actual bright appetite and assignment at a accumulated akin to angular into the alteration mural and advance the cast beyond the board,” said Karina Wilsher, Anomaly New York CEO and partner.

The assignment is actuality led out of Anomaly’s New York office.

In October, Procter & Gamble Co. bald a big block of its adorableness business to Coty. The $11.4 billion deal, which started actuality discussed in the summer of 2015, included P&G brands such as Wella, Sebastian, Clairol Professional and retail beard color, Gucci, Hugo Boss and Lacoste fragrances.

~ ~ ~CORRECTION: An beforehand adaptation of this commodity afield said Coty had acquired Dolce & Gabbana from Procter & Gamble but not Clairol retail beard color; the aggregation did not access Dolce & Gabbana, but did buy Clairol retail beard color.

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