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Aug 19 2010
Like best women, Samina Akhter admired actuality in appearance and befitting up with the latest architecture trends. She didn’t accord abundant anticipation to what was absolutely in the articles she put on her bark — until two years ago.
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A mother of bristles wtook a breach from her career in sales and business to accession her kids, Akhter, 41, started researching capacity in cosmetics. She was abashed by what she discovered.
“I was acceptable added of a practicing Muslim, and I was anxious that the aforementioned things that are not permissible for me to eat ability be in the architecture I’m using,” Akhter said. “I looked carefully and begin a lot of it comes from beastly sources or has booze in it — I never had any clue what was absolutely in my makeup.”
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Akhter accomplished that cosmetics companies weren’t accouterment what abounding Muslims want: halal-certified adorableness products.
The appellation halal refers to an account that is permissible beneath Islamic law. Regarding aliment and articles like cosmetics, “halal” about excludes those that use alcohol, pork or pork by-products and by-products of animals that aren’t collapsed according to Islamic law. Interestingly, though, halal adorableness articles additionally address to some non-Muslims because they absorb ethical analysis of animals and they usually don’t accommodate acrid chemicals.
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Akhter, wis based in Birmingham, England, took affairs into her own hands. Afterwards added than two years of testing, in June she launched Samina Pure Mineral Makeup, a band of halal cosmetics that includes lipstick, eyeliner, blush, mineral foundation and more.
A alpha market
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In the Middle East alone, the cosmetics industry has been growing at about 12 percent anniversary year, with cosmetics-related sales extensive $2.1 billion in 2008, according to Messe Frankfurt, a aggregation that runs adorableness barter shows in Dubai. And with about 1.8 billion Muslims worldwide, the baby but growing cardinal of companies alms cosmetics that accommodate to halal standards are award no curtailment of customers.
Akhter knew she was bushing a abandoned in the market, but what she hadn’t accepted was aerial absorption from non-Muslim consumers.
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“This band has a added address — whatever you are, whoever you are — these are animal- and alcohol-free articles that are absolutely ethical.”
Like Akhter, best consumers are larboard in the aphotic back account the countless of multisyllabic actinic names on the backs of bottles. And as odd as it sounds, it’s not out of the accustomed to acquisition pork in articles acclimated on the skin.
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Collagen and hyaluronic acerbic (often alleged a “fountain of youth”), begin in anti-aging creams, can appear from pig or cow placenta, and both are acclimated to accomplish bark added resilient. Stearic acid, acclimated in abounding foundations,
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