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A new band of hair-dye articles alleged Betty Beauty has generated a fair bulk of absorption during its two years on the market, with mentions in magazines like People, Vogue, Allure and O: The Oprah Magazine. (Vanity Fair alleged it a “grooming obsession.”)

But Betty Beauty is not the affectionate of adequate beard appearance from Clairol or L’Oréal — the blazon featuring models with aflame white teeth and bottomward tresses. Betty Beauty is a dye for pubic hair, and it is now actuality advertised on New York City subways — which are added frequently associated with ads for abstruse training, corrective dermatology and houses of adoration than with ads for affectionate admonishment products.

Over the decades, the announcement amplitude in alms cars and buses has continued been a antecedent of debate, in affairs from the grave to the trivial.

In the 1960s, apprentice activists fought to abode alms ads accusatory the Vietnam War. First Amendment issues were aloft over ads that criticized a proposed book access (in 1993), the bankrupt from buses (in 1995), Mayor Rudolph W. Giuliani’s affection for claiming acclaim (in 1997) and bottleneck in the subways (in 2000).

In 2005, the Metropolitan Busline Ascendancy said it regretted — and had not looked over — ads for the Mitchum cast of deodorants. The ads suggested, amid added things, hurdling for a awash alms car and smashing the windows in an emergency — activities that are alarming and barred.

City Room asked whether the ascendancy had any thoughts on the new hair-dye articles actuality advertised and whether the ads had to go through any appropriate scrutiny.

Aaron Donovan explained that a contractor, CBS Outdoor, handles abundant of the announcement for the authority. While best of the ads anon canyon through CBS Outdoor’s arrangement afterwards adopting an eyebrow, occasionally an ad will get forwarded to the ascendancy for a analysis if there are abeyant apropos over aftertaste or political sensitivity.

A contempo ad attack announcement Islam and sponsored by the Islamic Circle of North America accustomed such a review. Although the ads were accustomed and are not appointed to go up until September, they accept already generated controversy. The New York Post has again criticized the ad campaign, citation the captivation in the attack of a Brooklyn imam, Siraj Wahhaj, whas been affiliated to the Islamic extremists complex in the 1993 World Trade Center bombing. (Mr. Wahhaj has never been answerable with any atrocity and has denied actuality an extremist.)

Mr. Donovan said the ads for Betty Beauty

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